By Matt Pillar, senior executive editor, Innovative Retail Technologies
September 2015 Innovative Retail Technologies
Our name is new, but the concept that precedes it is not. Long before we made the decision to rebrand, we began a concerted effort, driven by Executive Editor Erin Harris, to challenge our story subjects, our editorial contributors, and ourselves to push the innovation envelope.
Since its inception more than 15 years ago, Integrated Solutions For Retailers has been committed to the development, organization, and presentation of the information necessary for both the C-suite and IT/operations users to improve their businesses and create more profit. But, 15 years is a long, long time in IT. When we launched the magazine, merchants were differentiating their businesses by adopting new technologies like broadband and e-commerce. Back then, the road to distinction was simpler. It was paved with stuff like quicker transactions, faster printers, ecommerce, and maybe a little CRM.
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