Magazine Article | August 20, 2015

Video For The Enterprise

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By Matt Pillar, senior executive editor, Innovative Retail Technologies

September 2015 Innovative Retail Technologies

Of course, networked video is an LP play, but it also brings big benefits to operations, customer service, merchandising, and more.

This month’s feature story on page 6 tells the tale of Kroger’s tech prowess: The grocery giant built a VMS (video management system) from the ground up to accommodate the needs of a variety of enterprise users. Of course, not all retailers are equipped to take on such a massive DIY project. Fortunately, the IP video market is full of providers selling off-the-shelf solutions with features that serve stakeholders far beyond the LP department.

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