By Matt Pillar, senior executive editor, Innovative Retail Technologies
September 2015 Innovative Retail Technologies
Vivacious daily designs are Lilly Pulitzer’s social calling card, and they’re driving rich data to company marketers.
Eleni McCready calls her job a dream. McCready is senior manager of social media marketing and public relations at the disruptive women’s casual retailer Lilly Pulitzer, and the rebel in the brand she represents is just one reason she loves her job. “Lilly Pulitzer was an authentic, creative rebel, and that trait is carried through our culture today,” says McCready. “As it relates to social and marketing, so many brands are searching for creativity and authenticity. Here, they are baked in.”
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