In-Store Merchandising Case Studies and White Papers

  1. Go For Exquisite Differentiation Instead Of Black Friday Doorbusters During Holiday Season

    Black Friday is a holiday tradition that arrives earlier, lasts longer and has become less important with each passing year. So why do so many retailers go to all that trouble?

  2. Beyond Payments: Increasing ROI Of Enterprise Mobility Solutions

    Growth is expected, as retailers have found that mPOS delivers valuable line-busting, encourages greater customer-associate interaction, provides add-on sales opportunities and offers a convenient platform for customer relationship management and loyalty programs. Each of these benefits enhances the customer experience and can drive increased sales.

  3. Integration At Scale Powers World Class Shooting Experience And Retail

    Hunting enthusiasts across Kansas have long known Ryan Pennock from appearances on the waterfowl hunting TV show he used to produce called Team DuckZone.

  4. Best Practices For Bridging Retail’s Physical-Digital Gap

    More than 90 percent of sales still conclude in the physical store according to a new study conducted by Retail Systems Research (RSR). Yet, sales associates have little to no visibility into the customers’ buying history and pre-purchase activities when they set foot in the store. Retailers revealed the biggest problem is with the technology they currently have in place. Overwhelmingly the majority of retailers surveyed agree it’s crucial they unify the online and in-store experience, but not all know how to get to that point.

  5. In-store Fulfillment: Justifying The Investment, Operational Considerations And Potential ROI

    Today’s consumers expect a seamless omni-channel experience from every retailer, whether pure-play e-commerce or brick-and-mortar. According to Forrester Research 1 , 71 percent of shoppers expect to view in-store inventory online, while 50 percent expect to buy online and pick up in store. However, most retailers have not operationalized even the basics such as store pickup, cross channel inventory visibility, and store based fulfillment. There is a significant disconnect between what consumers want from retailers and the omni-channel capabilities retailers are prepared to provide.

  6. The Evolution Of Mobility In Retail

    How Enterprise-Class Tablets Are Gaining Ground.

  7. How Multi-Location Organizations Can Overcome Two Network Obstacles To Innovation

    Entering her favorite clothing store, Sherri receives a message from the store’s loyalty app: Her favorite brand of jeans is on sale. The store knows her purchase history well. She goes to the jeans section and finds her size is not in stock. No problem — she uses the app to order online at the sale price. Sherri expected a good customer experience, and that’s exactly what she got.

  8. Commerce Convergence: Closing The Gap Between Online And In-Store

    Retail is not about channels, it's about solving problems. Retailers understand that digital needs to influence all touchpoints, and support all aspects of the shopping journey.

  9. Five Things To Consider Before Moving Your Surveillance Video To The Cloud

    Video surveillance systems have some unique requirements that set them apart from other types of enterprise applications. Determining where and how the cloud can support these systems depends on a set of five primary requirements: bandwidth, storage, cost, security and accessibility. This paper outlines some of the key considerations mid- and large-sized enterprises need to examine before deciding to move their video surveillance systems into the cloud — and looks at how they can leverage cloud capabilities for video in the meantime.

  10. Design Elements That Transform Shoppers Into Brand Ambassadors

    As visual merchandising designers, the team and I strive to create displays that capture the shopper’s attention so they purchase a product or service.  This sets the stage for a conversion from the average consumer into a brand ambassador.  I’ve previously discussed that we’re most successful when we design a retail piece that sets the stage for such transference.